I had the privilege of joining the Nike project, where I took on the role of storyboarding and animating the Chinese Nike Running app commercial. This project presented an exciting challenge as we aimed to seamlessly blend live-action footage with captivating UI moments to showcase the exceptional features and benefits of the Nike app. By bringing together these elements, we aimed to convey the transformative power of the app in enhancing the running experience for athletes and fitness enthusiasts alike.
Storytelling played a vital role to connect with the audience on an emotional level. Through animation, we crafted moments that evoked excitement, determination, and empowerment, resonating with viewers and demonstrating the app's ability to transform their running experiences with milestones and more.
Storytelling played a vital role to connect with the audience on an emotional level. Through animation, we crafted moments that evoked excitement, determination, and empowerment, resonating with viewers and demonstrating the app's ability to transform their running experiences with milestones and more.
As a small and nimble team, we were able to swiftly navigate the intricacies of the Nike project, resulting in efficient and effective progress. The advantage of working closely together allowed us to seamlessly communicate, collaborate, and make decisions in a streamlined manner.
As a small and nimble team, we were able to swiftly navigate the intricacies of the Nike project, resulting in efficient and effective progress. The advantage of working closely together allowed us to seamlessly communicate, collaborate, and make decisions in a streamlined manner.
Credits
Credits
Agency
Agency
Craftsman+
Craftsman+
Tsuriel
Tsuriel
Design & Animation
Design & Animation
Producer
Producer
Olivia Barnett
Olivia Barnett
Creative Director
Creative Director
John Tsujino
John Tsujino
