Diving into the Contentful animation project was like tackling a puzzle. The platform is this cool, composable content manager that lets you have full control of so many moving parts of your business, but man, it's got so complex that it's like decoding a secret language.
So tasked to animate this explainer video we figured, let's keep it abstract. No deep dives or intricate explaining that will scare viewers away. The idea was to make a video that's like a teaser – just enough to get you curious and wanting more. We knew a single video wouldn't turn someone into a Contentful expert, but it could spark some interest