PGA asked us to reimagine and overhaul its digital ecosystem. I was privileged to lead and create the Sizzle video, showcasing the team's remarkable work.
My primary goal was to generate excitement and curiosity among viewers, enticing them to immerse themselves in the video and witness the depth of our creative exploration. We meticulously crafted each frame to showcase intricate details, how each item works in the ecosystem, and highlight our exceptional project work.
Client
Client
PGA Tour
PGA Tour
Service
Service
Motion
Motion
Sector
Sector
Digital
Digital
Year
Year
2022
2022
The vision:
When envisioning the sizzle video, we recognized the challenge of condensing a wide range of designs and user flows into a concise yet impactful presentation. To strike the right balance, we carefully curated a selection that captured the essence of our work while maintaining an optimal video length, allowing us to showcase vital project elements without overwhelming or losing the viewer's attention. To enhance the overall experience and maintain viewer engagement, we crafted an original, upbeat score that complemented the fast-paced animation. The result was an immersive audio journey seamlessly carrying viewers through the video, capturing their attention and enveloping them in the experience.
When envisioning the sizzle video, we recognized the challenge of condensing a wide range of designs and user flows into a concise yet impactful presentation. To strike the right balance, we carefully curated a selection that captured the essence of our work while maintaining an optimal video length, allowing us to showcase vital project elements without overwhelming or losing the viewer's attention. To enhance the overall experience and maintain viewer engagement, we crafted an original, upbeat score that complemented the fast-paced animation. The result was an immersive audio journey seamlessly carrying viewers through the video, capturing their attention and enveloping them in the experience.
I anticipated the need to animate numbers in various instances for this sizzle. To ensure an accurate representation of players' scores and a polished animation, I proactively built a custom number counter rig. This rig provided complete control, allowing me to determine the final number and cycling quantity with just two inputs. The animation instantly updated accordingly. The animation was significantly enhanced by integrating the number counter seamlessly throughout the project. I could swiftly respond to feedback, adjust scores, and accommodate changes in players and their statistics.
I anticipated the need to animate numbers in various instances for this sizzle. To ensure an accurate representation of players' scores and a polished animation, I proactively built a custom number counter rig. This rig provided complete control, allowing me to determine the final number and cycling quantity with just two inputs. The animation instantly updated accordingly. The animation was significantly enhanced by integrating the number counter seamlessly throughout the project. I could swiftly respond to feedback, adjust scores, and accommodate changes in players and their statistics.
The overwhelming reaction we received captivated the design and golf communities, along with everyone else. Leaving viewers craving more. It was prompting PGA Tour players to share it within their networks. Recognizing its effectiveness, the PGA Tour approached us, expressing interest in featuring segments of the video in their TV spots to introduce their new app.
The overwhelming reaction we received captivated the design and golf communities, along with everyone else. Leaving viewers craving more. It was prompting PGA Tour players to share it within their networks. Recognizing its effectiveness, the PGA Tour approached us, expressing interest in featuring segments of the video in their TV spots to introduce their new app.
Credits
Credits
Design Director
Design Director
Jordan Sowers
Jordan Sowers
Producer
Producer
TJ Kearney
TJ Kearney
Creative Director
Creative Director
Tsuriel
Tsuriel
Motion Director
Motion Director
Tsuriel
Tsuriel
Music & SFX
Music & SFX
TYM
TYM
